Three films showcasing sultanate’s tourism capabilities win ministry contest

Muscat – Bestowed with over 3,100km of coastline, natural wonders as well as unique cultural heritage, Oman’s tourism potential is limitless. To bring to the fore the sultanate’s immense tourism capabilities, the Ministry of Heritage and Tourism held a competition titled ‘Oman With Your Eyes’ to produce gripping audio-visual content.

The ministry announced the winners of the short film contest last week, where Sultan al Ruqaishi won in the category of adventure and nature tourism, Mohammed bin Ali al Balushi for marine tourism and Salim bin Hamdan al Hajri for heritage and culture tourism.

Speaking to Muscat Daily, Balushi, 21, owner of Lahza Productions, said, “I am proud of this win. We are a 12-member team that produced a 1.20 minute film promoting marine tourism in Daymaniyat Islands.”

The film showcases the activities tourists can engage in the Daymaniyat Islands, including diving, watching whales and turtles, water sports and camping.

Balushi described the competition as ‘tough’ with 50 other entries. “We filmed for a week in difficult conditions. High waves delayed filming for a few days. Our photographers took diving lessons to shoot underwater scenes.”

Ruqaishi’s two-minute film on adventure and nature tourism puts the spotlight on the sultanate’s diverse natural elements, including mountains and valleys, “which are ideal places to practise adventure activities”.

Ruqaishi said, “The film focuses on tourist activities, such as mountain walking, exploring valleys and caves, mountaineering, camping and bicycling.”

He added that the film introduces tourists to the natural beauty of Oman and the various adventures that can be undertaken in the sultanate. “The film targets adventure seekers of different age groups, male and female, from different segments of society.”

Hajri’s two-minute film visits and documents several tourist sites. “Oman is rich in diversity of environment, terrain and also heritage and culture.”

The film features tourist sites from Musandam to Dhofar during the tourist season. “I travelled across Oman to capture the best tourist sites at the appropriate times, choosing the best shots and pictures to produce the film showcasing Oman’s authentic heritage.”

Hajri thanked the ministry for holding the competition, while Balushi said that such competitions are “very important because they promote Omani tourism and support Omani talent”.

Three films showcasing sultanate’s tourism capabilities win ministry contest